The evergreen world of public relations withstands many storms and they all have one constant: how the media perceives you and what they say about you, and if they say anything, that's it.
For model turned public relations professional, Irina Proskurina, she learned to wield the power of this truth for all of her clients by growing a network of the best names in the business. In other words, it makes the media speak, and speak well, of its customers.
And the customers have noticed. In particular, her ambition for such finesse in public relations stems from her own experience as an immigrant who arrived in the United States with a dream. Born in Europe, in the North Caucasus region, Proskurina grew up with limited opportunities, so she worked hard to get to where she is today. Young Irina Proskurina found herself studying profusely at an English-oriented educational institution and headed to New York to study as soon as she had the chance. And New York, in her great and prolific basis of possibility, changed her life. In fact, it wasn't long before Proskurina signed modeling contracts with big names like Armani, Hugo Boss, Anna Fountain, and L'Oreal, learning to market her skills and personal brand in a ruthless industry as she is. competitive. She has grown in her self-esteem and her ability to create an image. After several successful careers with top brands, this model decided she wanted to bring her skills to own the brand on a larger scale. She wanted to help other models from all over the world to come to the United States, get visas and make their dreams come true. It is for this reason that she founded Forma Models, Inc, a modeling agency dedicated to advancing modeling careers around the world and providing them with the resources they need to succeed. One such resource was Irina herself, who mentored every woman and encouraged her not only to further her modeling career, but also to get an education.
Proskurina opened her main media agency - E-PR.
E-PR is all about helping companies big and small to pursue their biggest brand efforts. Proskurina and her media team have a staff of passionate writers whose writing surpasses industry standards. Her training in marketing and previous agency experience allowed her to meet world leaders, establish crucial connections and introduce that network to her clients. This formula has allowed Proskurina to emerge in the world of public relations and to establish herself as an intellectual leader.
With a dream team and prolific network, E-PR has now expanded its reach to 60 countries, amassing over 6,000 media views for clients including BMW, Kiton and LBC Capital, among others, as well as working with renowned partners such as Forbes, The New York Times, GQ, Cosmopolitan, Vogue, Bloomberg, Wall Street Journal, and Yahoo. Therefore, E-PR has become an agency that offers nothing less than brand awareness, consumer engagement and audience loyalty. Proskurina's team works tirelessly to connect brands with their target audience and maintain that connection for the company's sales, growth and success. In other words, each of your customers can enjoy a media presence that translates into sales.
To that end, Proskurina couldn't be more proud of her special agency whose roots in luxury PR deliver a quality experience that elevates the brand essence of every single client, regardless of industry. Be it fashion, food, real estate, cosmetics and more, every client finds that the Proskurina team can adapt to their niche and share their mission through a unique and original goal.
From opening an agency that now helps other women cross the line from dreams to reality and helping clients feel personally connected to her agency by elevating their goals professionally, Proskurina is officially committed to realizing the visions of life.